Google’s search algorithm is designed to help connect searchers with the most relevant and useful information out there. One of the ways it judges websites is using backlinks like Dofollow sites. When a website has more links directing back to it on a certain subject, Google starts to see it as a trusted resource — and displays it more highly in relevant searches as a result.

Simply put, backlinking helps boost your website’s authority in Google’s eyes. This in turn pushes your site up in the search engine rankings, and ultimately gets your business in front of more people who are looking for your product or service.

Google uses bots to crawl websites for information and stores this away in their index. When someone types in a search — say, for ‘martial arts in Sydney’ — Google trawls through their index to quickly match that search with the most relevant pages to answer their question.

But with so much information online, it can take days before Google gets to crawl your website. Even if you post a new blog or make website updates, it won’t show up on Google until the search engine indexes it.

The good news is that when your site has more backlinks, Google sees it as more authoritative and prioritises your website, indexing the new content as quickly as possible. Ultimately, this means searchers come across your content faster than they normally would and you get more visitors to your site.

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