Sending targeted emails to your subscribers is one of the most important things when it comes to starting an online business.

You simply cannot make a full-time income online without email automations and building a list of names and email addresses. People you can contact with useful and helpful information about your business.

Sending Targeted Email Marketing to Subscribers: The Key to a Successful Online Business!

This has nothing to do with spamming because every person on your targeted email list has requested to receive your information and confirmed their email address.

Your recipients also have the option to opt out of receiving your mailings if they don´t want to receive them anymore.

So, to make money online, you will need to build a targeted email list; otherwise, you are leaving a lot of money on the table.

Marketers who take the time to build their email list can spend a few minutes creating an email offer to reach thousands of people.

For instance, if you have a targeted email list about making money online, you could send out an email to your list about software that helps them make more money. I'm sure you'd get some quick sales from that one email.

The problem for many marketers is how to build that email list in the first place.

There is a lot of work involved.

• First of all, you need to find a reliable email marketing service provider (an autoresponder company),
• Second, you need to create an irresistible offer (a giveaway) in exchange for their name and email address.
• The third step is to design a professional lead capture page (or outsource it).
• Then you need to write at least 7 follow-up emails that are sent out automatically to your subscribers.
• Finally, you need to market your lead capture page online to get new subscribers.

The lead capture page is the most important part when it comes to setting up your targeted email list.

Your lead capture page must look professional, clean, and straight to the point. It should only contain enough information so people will sign up. Keep it simple!

If you don't know how to make a beautiful lead capture page, you can hire someone to do it for you on Fiverr. (Read my Fiverr review here.)

This is where the "give away" comes into play. You need to give away something so valuable that people want to give you their name and email address. A great "giveaway" is an ebook, a special report, or even an offer to build them a free money-making site.

A useful tip: Check out different opt-in pages online! When you find an optin page with a design and offer you find irresistible, you might have found a winning design that could also work for your offer. Don´t copy the design directly. Use it to get ideas for your own lead capture page.

Be sure to include a few bullet points that show the benefits of subscribing to your email list. The opt-in box, the place where they enter their name and email address, should be visible at once when they enter your lead capture page. 

The one at the top of the page is the best. You should also include a privacy statement and your own contact information in the footer of the lead capture page.

As a last tip, be sure to offer as much value as possible and not always promote your products and services. Write helpful, useful, funny, and interesting content in your follow-up emails. Be helpful! This is how you build trust with your subscribers.

A well-known fact is that people only purchase from those they know and trust. This is why you need to write lots of follow-up emails. Don´t expect to see many sales at the beginning of the follow-up sequence; the sales will come down the road in the coming days, weeks, and months.