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How To Drive More Traffic To Your Website - Best Free And Paid Methods!
Published by Tom Lindstrom — 09-06-2020 09:09:00 AM
Here’s an extended and detailed list of proven ways to generate website traffic, packed with strategies that have worked for various website types. This list goes beyond the basics, ensuring a mix of creative, technical, and scalable approaches.
Start with this list of the top 168 best free advertising sites.
Free Methods to Generate Website Traffic
1. Search Engine Optimization (SEO)
- Topic Clusters and Pillar Pages: Create pillar content that links to related cluster articles, improving search rankings.
- Featured Snippets Optimization: Answer common questions in your content to appear in Google’s featured snippets.
- Local SEO: Optimize for local searches by claiming and optimizing your Google My Business profile.
- Schema Markup: Use structured data to make your site’s content more search-engine-friendly.
2. Social Media Marketing
- Leverage New Platforms: Experiment with TikTok, Clubhouse, or emerging platforms for early growth advantages.
- User-Generated Content: Encourage users to create content related to your brand and tag your site.
- Live Streaming: Host live sessions on Facebook, Instagram, or YouTube, linking back to your site.
3. Blogging
- Roundup Posts: Create "Best of" lists or compilations in your niche to attract shares and backlinks.
- Case Studies: Share detailed case studies to establish authority and attract niche audiences.
- Expert Interviews: Publish interviews with industry experts, who will often share the content with their audience.
4. Content Marketing
- Repurpose Content: Turn blog posts into videos, infographics, or social media posts for additional traffic sources.
- Seasonal Content: Create content targeting holidays, trends, or events relevant to your audience.
- Long-Form Content: Publish comprehensive guides (3,000+ words) that serve as the definitive resource on a topic.
5. Email Marketing
- Drip Campaigns: Send automated email sequences to keep subscribers engaged and drive them back to your site.
- Interactive Emails: Use polls, quizzes, or embedded videos to increase click-through rates.
- Exclusive Offers: Share subscriber-only discounts or resources, encouraging repeat visits.
6. Community Engagement
- AMA (Ask Me Anything) Sessions: Host Q&A sessions on Reddit or forums to showcase expertise and link to your site.
- Answer Questions on Quora: Become an authority in your niche by answering questions with helpful links to your site.
7. Online Directories
- Niche-Specific Directories: Submit your website to directories relevant to your industry or location.
- Review Sites: Claim profiles on Yelp, Trustpilot, and industry-specific review platforms.
8. Free Tools and Resources
- Interactive Tools: Build free tools like calculators, quizzes, or widgets that users find helpful and share.
- Lead Magnets: Offer free guides, checklists, or templates in exchange for email addresses.
9. Word of Mouth/Referrals
- Customer Testimonials: Feature testimonials prominently and encourage customers to share their experiences.
- Referral Contests: Create contests with prizes for users who refer the most friends.
10. Networking
- Co-Author Articles: Partner with other bloggers or businesses to co-create content that links to both sites.
- Collaborative Projects: Launch joint ventures, such as webinars, with partners in your niche.
11. Podcasting
- Host a Podcast: Use podcasting to grow a dedicated audience and link to your site in the show notes.
- Guest on Podcasts: Appear as a guest on other podcasts and direct listeners to your site.
12. Webinars
- Host free webinars on topics relevant to your audience, promoting your site before and after the event.
13. Video Marketing
- YouTube SEO: Optimize video titles, descriptions, and tags with targeted keywords.
- Short-Form Videos: Use Instagram Reels, TikTok, and YouTube Shorts to drive traffic to your site.
14. Gamification
- Create simple online games, quizzes, or challenges that users can access on your site.
15. Contest and Giveaways
- Offer prizes for contests hosted on your site and promote them on social media.
Paid Methods to Generate Website Traffic
1. Advanced Search Engine Advertising
- Retargeting Ads: Re-engage visitors who left your site without converting.
- Competitor Keyword Targeting: Bid on keywords associated with competitors’ brands.
2. Social Media Advertising
- Lookalike Audiences: Use tools like Facebook Ads Manager to target audiences similar to your existing customers.
- Dynamic Product Ads: Retarget users with specific products they’ve viewed on your site.
3. Influencer Marketing
- Micro-Influencers: Collaborate with smaller influencers for affordable, niche-specific promotions.
- Long-Term Partnerships: Build ongoing relationships with influencers to promote your site regularly.
4. Sponsored Content
- Promote Blogs on News Sites: Use platforms like Outbrain or Taboola for native ads promoting blog content.
- Advertorials: Pay for articles in online publications to drive traffic and build credibility.
5. Display Advertising
- Programmatic Ads: Use automated tools to buy ad placements tailored to your audience.
- Interactive Banners: Create clickable, engaging banner ads that drive traffic.
6. Affiliate Marketing
- Incentive-Based Programs: Offer higher commissions for affiliates who bring in consistent traffic or sales.
- Dedicated Landing Pages: Provide affiliates with customized landing pages for better tracking and conversions.
7. Paid Directories
- Premium Listings: Invest in high-visibility placements in directories like Yelp or Angie's List.
8. Paid Partnerships
- Sponsored Social Media Posts: Pay brands or pages to feature your content.
- Newsletter Sponsorships: Partner with newsletters targeting your demographic.
Hybrid (Free with Paid Enhancements)
1. Free Trials of Paid Tools
- Use free trials of tools like Jaaxy, SEMrush, Ahrefs, or BuzzSumo to identify high-value keywords and competitors.
2. Cross-Promotion
- Collaborate with other businesses to share traffic through bundled offerings or co-marketing campaigns.
3. Product Sampling
- Send free products to reviewers or bloggers in exchange for exposure.
Creative and Niche Methods
- Host Online Challenges: Create 30-day challenges related to your niche, requiring sign-ups on your website.
- Create Viral Content: Focus on unique, shareable posts like memes or infographics.
- Write eBooks: Publish free eBooks with backlinks to your site.
- Online Events: Host online summits or meetups.
- Partner with Nonprofits: Collaborate on initiatives, linking back to your website.
Technical Strategies
- Push Notifications: Use browser notifications to bring users back to your site.
- Chatbots: Engage visitors with AI-driven chatbots that direct users to key pages.
- AMP (Accelerated Mobile Pages): Improve mobile traffic by implementing AMP.
This extensive list ensures you’ll never run out of ideas to drive traffic to your website. Experiment with multiple methods to discover the best combination for your goals!
About Tom Lindstrom
Hey there! I'm Tom, and I've been working online for quite some time now. If you're searching for a great place to advertise your business, I highly recommend LeasedAdSpace—it's been an amazing resource for me. And if you're interested in a FREE, complete, professional money-making website setup, definitely check out MoneyMakingWebsiteSetup.com. It’s worth a look!