How do I get ads on YouTube? This is a question I get quite often.

Did you realize that YouTube has a user base of over 2 billion? Every day, those users watch more than a billion hours of video, resulting in billions of views.

How to Get Ads on YouTube in 7 Simple Steps

Furthermore, YouTube reaches more 18- to 49-year-olds in the United States through iPhones and other devices than any cable network. As a result, it's no surprise that video marketing on this social media platform is becoming increasingly popular.

Read this article to the end if you want to learn how to harness the amazing potential of video marketing. Continue reading to discover all you need to know about getting advertising in front of your target audience on this massive platform and using YouTube to grow your business.

>>How to make $950 a week on YouTube without any of your own videos!

What Is YouTube Advertising and How Does It Work?

YouTube advertising, which is done through Google Ads, is a cost-effective way to promote your video content on YouTube or in organic search engine results, allowing you to reach a much larger audience. This may be a YouTube video ad that plays before a customer watches another video or a YouTube search result that directs them to your video.

Six Types of YouTube Ads

Did you know there are six different sorts of YouTube advertising, with some of them being monetizable? These are:

• Bumper ads
• Display ads
• TrueView ads
• Sponsored card ads
• Non-skippable instream ads
• Overlay ads

It's a good idea to learn about each type of YouTube ad before you start constructing your first marketing campaign. You may then adapt your advertisement to the format you choose to use.

Let's take a look at each of these ad categories and see what they have to offer.

Bumper ads:

The third type of video ad offered to advertisers on YouTube is the bumper ad. These non-skippable video ads must be fewer than six seconds long and appear before the user's chosen video.

Because bumper ads aren't a suitable format for testimonials, product demos, or tales, many firms use them as part of a bigger YouTube advertising strategy that includes other ad forms. The six-second time constraint, on the other hand, may be a fantastic motivator for innovation.

Display ads:

Display ads, which have been there for a while and show above the suggested videos list in the upper right-hand sidebar, are another easy kind of YouTube advertising.

TrueView ads:

On YouTube, this is the most common ad format.

Consumers using TrueView ads have the most control over the advertisements they view. As a result, according to Google, eight out of ten viewers prefer TrueView ads over alternative in-stream video ad formats. On the other hand, TrueView advertisements are beneficial to both individuals and companies.

Marketers only pay for this sort of advertising if viewers watch for at least 30 seconds or the entire short film and if they interact with the commercial in some manner, like clicking on a call-to-action button (CTA).

Advertisers save money while reaching more interested viewers by allowing consumers to skip the ads they don't want to see and just watch the ones they want to see. A TrueView video ad can be up to six minutes in duration, with a minimum of twelve seconds, according to YouTube.

In-stream commercials and discovery ads are the two most common types of YouTube TrueView ads now.

Before a user's chosen video, TrueView in-stream ads appear. In the lower left corner of the screen, they have a little countdown timer and a link to the promoted site.

On the other hand, TrueView discovery ads show up in the right-hand sidebar of "watch pages," above the list of recommended videos in the YouTube search results. A thumbnail image and up to 3 lines of text make up this sort of ad.

Sponsored card ads:

YouTube-sponsored cards appear as little CTA (call-to-action) pop-ups within videos. These ads are a sort of YouTube advertising that is highly subtle. When a user clicks on the little I sign in the top-right corner of a video, the card expands.

Non-skippable instream ads:

A non-skippable in-stream advertisement is similar to TrueView in-stream advertising, with the exception that consumers cannot skip them. These advertisements aren't called "TrueView" since users have much less control over them.

In-stream advertisements that can't be skipped aren't very popular. In fact, YouTube eliminated the thirty-second un-skippable ad style, limiting this sort of advertising to 20 seconds now.

Overlay ad:

Overlay advertisements, perhaps the most basic type of YouTube advertising, are banner ads that show at the bottom of videos.

How to Get YouTube Ads:

Because your video ad will be hosted on YouTube, the first step is to submit the video file to your YouTube channel. Make sure your video is public, or make it unlisted if you don't want it to appear on your YouTube account.

Create your YouTube ad campaign:

#1. To begin, go into your Google Ads account and choose "New Campaign."  Choose a campaign goal that corresponds to your company's marketing objectives:

• Brand awareness and reach
• Web traffic
• Leads
• Product and brand consideration
• Sales of products and services

#2. Next, you'll need to choose a suitable campaign type. Google now offers five options:

• Shopping
• Video
• Search
• Universal App
• Display

#3. After clicking "Video," you'll have to choose your video campaign goals and sub-types.

Define Your Campaign's Parameters

How to configure a YouTube ad campaign:

#4. Decide on your bidding strategy. Your marketing campaign type will, for the most part, define this: do you want conversions, impressions, or clicks?

#5. Enter your daily budget or the total amount you're prepared to spend on the YouTube ad campaign. Also, specify when your ad will appear. After that, you'll decide where your ads will appear.

There are three options to choose from:

YouTube videos: YouTube videos, channel sites, and the YouTube homepage will all have advertisements.

YouTube search results: Advertisements may show alongside YouTube search results.

Video partners on the display network: This means that viewers will see your YouTube ad when they also visit Google's other websites.

#6. After that, you'll choose the area and language of your target audience. You have the option of showing your ads all around the world or targeting them by country.

#7. Make a decision on how "sensitive" your brand's safety rules should be. Simply put, decide how much violence, vulgarity, or X-rated content you want your advertising to appear alongside.

Remember to target your audience!

Advertisements let you specify who you want to contact based on factors such as gender, age, parental status, and so on. Take the time to get to know your target audience so you can be sure you're targeting the appropriate individuals and utilizing the proper keywords to earn the ad income you want.

Start your YouTube advertising campaign.

To make your campaign go live, enter the link to your ad and click the "Create Campaign" button. Your very first YouTube advertising campaign is now live!

How to Get Ads on YouTube in 7 Simple Steps - Conclusion:

YouTube advertisements might be overpowering at first. However, YouTube's many ad formats provide people with a tremendous toolkit for reaching their specific audience, which may lead to profitability. 

Furthermore, with video content predicted to account for 84 percent of all online traffic in the next two years, this is a marketing tool worth mastering. After all, learning how to get ads on YouTube isn't so difficult.