15 Ways to Earn Passive Income with Digital Products

Published by Tom Lindstrom — 11-04-2025 02:11:27 AM


If you’re reading this, there’s a good chance you’re tired of trading hours for dollars and you’ve heard whispers about people earning money online while they sleep — especially through passive income with digital products.

And yes, it's real.

I remember when I sold my first digital product: a simple downloadable workbook. I priced it at $19, hit publish, and expected nothing. I didn’t have an email list, barely had a social following, and honestly, I thought only “other people” could make money doing this.

Two days later, my phone buzzed — someone bought it. I wasn’t even at my desk. I think I re-read the notification about ten times.

Was it life-changing money? No. But what it did give me was belief — and belief is where everything starts.

Today, digital products are one of the simplest, lowest-risk paths to building passive income streams. No shipping, no warehouses, no inventory. You build once, and you can sell it again and again.

Let’s walk through 15 ways you can earn passive income with digital products, even if you're starting with no audience, no tech skills, and no idea where to begin. I’ll share examples, tips, and lessons I wish someone had told me earlier.

Table of Contents

  • Introduction

  • Sell Printable Templates

  • Create Digital Planners & Journals

  • Launch Online Courses

  • Sell Ebooks or Guides

  • Stock Photography & Video

  • Digital Art, Graphics & Illustrations

  • Presets & Filters (Photo/Video)

  • Music, Beats & Sound Effects

  • Website Themes & Templates

  • Tools & Spreadsheets

  • Membership Sites

  • Software & Apps (No-Code Options Included)

  • Audio Content & Podcasts

  • Sell Prompt Packs & AI Tools

  • Voiceovers & Digital Audiobooks

  • Pros & Cons of Earning Passive Income with Digital Products

  • Conclusion

Sell Printable Templates

One of the simplest ways to start earning passive income with digital products is by selling printable templates. Think planners, worksheets, wedding seating charts, budget trackers, habit calendars — anything someone wants to print and use.

If you’ve ever seen the “Printables” section on Etsy, it’s a goldmine. I know a mom who started selling chore charts for $5 each just to try it. Today, she has turned it into a six-figure business simply by consistently adding new designs and listening to what buyers wanted.

Here’s what's great: you don’t need to be a graphic designer. Tools like Canva make this incredibly accessible. I once helped a college student create academic planner printables, and she made her first sale within a week — to another student who needed help getting organized.

The key is to serve a niche: teachers, moms, fitness enthusiasts, new business owners, students, wedding planners… don’t try to serve everyone. Serve someone.

Create Digital Planners & Journals

If printables are training wheels, digital planners are the more advanced version — but still beginner-friendly. Platforms like GoodNotes, Notability, and Zinnia have made digital journaling wildly popular.

When I first created a digital planner, I thought only super-artistic creators could succeed. But truthfully, people care more about function than fancy fonts. One of my most popular designs was a minimal productivity planner — clean, simple, no overwhelm.

A tip from experience: niche planners win.

Daily fitness planners
Therapy/self-reflection journals
Wedding planning books
Content calendars for influencers
Real estate lead tracking planners

You’ll be amazed how many people need structure — and how grateful they are when you provide it.

Launch Online Courses

Courses are the heavyweight champion of passive digital income. They take more effort upfront, but once created, they can become long-term income generators.

You don’t need to be a world-class expert. You only need to be one step ahead of someone else and willing to teach clearly.

When I created my first course, I made the mistake of thinking it needed to be fancy — perfect studio lighting, elaborate modules. Guess what? My most popular course was recorded with a simple microphone, slides, and authenticity.

Students buy clarity and guidance, not Hollywood production quality.

If you can help someone go from point A to point B — whether that's learning Excel, starting a side hustle, decorating cookies, mastering yoga basics — you can teach online.

Sell Ebooks or Guides

Ebooks are digital income classics — and they work.

If you know something, you can teach it. If you've experienced something, you can share it.

I once helped a fitness coach write a simple nutrition guide. It wasn’t huge — maybe 50 pages. She priced it at $29, paired it with her social content, and it’s still bringing in sales years later.

You don’t need to write a 300-page masterpiece. You just need to be helpful and specific.

Ebook topics beginners succeed with:

“How to Meal Prep on a Budget”
“Starter Guide to Freelance Writing”
“Beginner’s Guide to Running Your First 5K”
“Social Media Starter Guide for Small Businesses”

People don’t buy ebooks for information — they buy them for direction. Give them steps, not fluff.

Stock Photography & Video

If you have a camera — or even a smartphone — you can sell stock photos and videos. I know a creator who started uploading minimalist desk photos to stock sites during quarantine. Today, those simple snapshots earn her hundreds per month, passively.

You don't need exotic travel shots. In fact, everyday relatable content sells extremely well:

Diverse lifestyle photos
Work-from-home setups
Simple product backgrounds
Healthy food prep photos
Women in business settings
Hands typing, drinking coffee, journaling

Real, relatable, inclusive content performs best. If you already take pictures, this is a no-brainer starting point.

Digital Art, Graphics & Illustrations

Artists thrive in digital spaces — Etsy, Creative Market, Gumroad, Instagram shops. If you already draw, paint, or design, digital art gives your work infinite scale.

A student once told me, “I’m not good enough to sell my art.” Yet she drew cute plant illustrations, uploaded them as clip-art packs, and built a surprise income stream.

People use digital art for:

Wall prints
Stickers
Branding elements
Invitations
Social media graphics

You don’t need a studio. You need a style — even a simple one. Cute sells. Minimal sells. Whimsical sells. You do not need to be Picasso.

Presets & Filters (Photo/Video)

If you’ve ever seen influencers selling “mobile presets,” this is the business model. Lightroom presets, video LUTs, color filters — people want beautiful content, fast.

My favorite example: a travel creator who turned her moody forest presets into a best-selling bundle. She didn’t have millions of followers; she just had a signature look that her audience wanted.

Most beginners overthink this. If you can make photos look warm, cozy, bright, cinematic, or soft — someone wants that style.

Music, Beats & Sound Effects

Musicians, producers, and even hobbyists can sell:

Beats
Sound effect packs
Meditation audio tracks
Podcast intro music
Instrumental loops

I once met a guitarist who recorded simple ambient background loops — and YouTubers went crazy for them. He wasn’t famous, just talented and consistent.

Creators buy digital audio like crazy — especially now that short-form content dominates.

Website Themes & Templates

If you're even moderately tech-savvy or enjoy design, selling website templates is one of the most scalable passive income ideas.

Platforms that thrive on templates:

Showit
WordPress/Elementor
Shopify
Canva website templates
Kajabi funnel templates
Notion dashboards

One creator I coached sold her first Showit template for $197 and cried — not because of the money, but because someone valued her style and skills.

People want beautiful online spaces. Help them build one without coding from scratch.

Tools & Spreadsheets

This category flies under the radar, yet spreadsheet templates are one of the fastest-growing digital product niches.

Budget trackers
Business planners
Habit trackers
Content planning spreadsheets
Investment calculators
Event planning sheets

I once made a simple business finance tracker in Google Sheets. It wasn’t fancy — but it sold steadily because founders want clarity.

If you love organization, numbers, or planning — this one is your lane.

Membership Sites

Memberships combine digital products with long-term income. Think of it like creating a “members-only club” for your niche.

Examples I've seen succeed:

Monthly printable clubs
Meditation memberships
Photography education membership
DIY business marketing hub
Writing prompts club

You can start with one core product and expand over time. I always say: memberships reward consistency, not perfection.

Software & Apps (No-Code Options Included)

You don’t need to be a programmer to build digital tools anymore. No-code platforms like Bubble, Glide, and Carrd have opened the doors wide.

Think simple tools:

Habit trackers
Freelancer invoicing tools
Client onboarding portals
Meal planning apps

I know one therapist who built a journal-tracking app using no-code tools. It wasn't complex — but it served her niche beautifully.

You’re limited only by imagination, not code.

Audio Content & Podcasts

You can sell:

Audio lessons
Private podcasts
Guided affirmations
Meditation series
Story-based audio content

Audio is intimate. A private coaching podcast I once created as a digital product became one of my most-loved offers — because my students could “take me on walks.”

If you love speaking more than typing, this medium may feel natural.

Sell Prompt Packs & AI Tools

AI prompt packs have exploded in popularity — for ChatGPT, Midjourney, Notion AI and more. If you’ve mastered a workflow others struggle with, you can package and sell it.

Examples:

Instagram caption prompts
AI resume-writing prompts
Midjourney aesthetic prompts
AI real estate listing writing kit

I’ve helped creators build prompt packs in niche fields — and they sell like hotcakes. People don’t want AI… they want AI shortcuts.

Voiceovers & Digital Audiobooks

If you have a pleasant speaking voice, you can record and sell:

Audiobooks
Meditation tracks
Guided journaling prompts
Podcast intros
Affirmation loops

You don’t need a studio — a quiet room and decent mic work fine. I once recorded audio content from a closet to improve sound quality. Glamorous? No. Effective? Yes.

Audio builds connection. Voice has power.

Pros & Cons of Earning Passive Income with Digital Products

Let’s be honest — passive income with digital products is incredible, but it’s not magic. It’s front-loaded work with exponential payoff.

Pros (in real human language):

You build once, sell forever
No shipping headaches, no inventory
Work from anywhere
Stack income streams
You get paid for your knowledge, not your time

Every sale gives you a little “I can’t believe this works” hit of joy

But yes, there are challenges:

It takes time to create quality products
You need patience (overnight success isn’t real)
Marketing matters — even great products need visibility
It’s easy to comparison-spiral (“They’re better than me”)

The biggest trap? Thinking you need to be perfect before you publish. You don’t. Publish, get feedback, refine, grow. Passive income is built, not wished into existence.

Conclusion

Learning how to earn passive income with digital products changed my life — not because it made me rich overnight, but because it showed me what was possible when you turn ideas into assets.

And here’s my deepest belief: you don’t need to be the best in the world to succeed. You just need to help someone — in your own voice, your own style, your own way.

Start small. Choose one product idea. Build a little momentum. Your future business is already inside you — it just needs a doorway into the world.

You don’t need luck, genius, or permission.

Just the courage to begin.

Let’s make this the year you create something that pays you back — again and again.

You’ve got this.


About Tom Lindstrom

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Hey there! I'm Tom, and I've been working online for quite some time now. If you're searching for a great place to advertise your business, I highly recommend LeasedAdSpace—it's been an amazing resource for me. If you’d like to explore a simple, proven way to earn automatic affiliate commissions, take a look at BackUpBucks.com—you might find it really valuable!