Blogging is one of those strategies that can be both FREE and can be paid…

Let’s just concentrate on the FREE stuff for this today’s article!

As with anything consistency is the key to this method. You will want to think of your blog like a weekly TV series. Pick you favorite series and mimic their advertising tactics, I mean why not they spend millions to do it.

And with anything in internet marketing it is the one profession where it is beneficial to copy…pick the person you most want to be like and copy them…it is the same with your weekly content.

• The DO’s to a well written (FREE) blog
• Write to an audience
• Take some time to determine who it is that you want to talk too
• Create an avatar

Yes, I know it can be time consuming, but it is well worth those extra minutes.

• Make sure to address a problem, question, or concern
• Write so you are known as the content expert
• Chose your topic to address something niche specific (this will help with search engine ranking and keywords)
• Make sure to include:
• Free offers
• Valuable give-a-ways (sign up for a weekly update and receive a free gift)
• A place to capture leads
• Social Media interactions
• Make sure to ask for comments – AND – interact with those who comment.

This is huge, remember the first thing we learned as an entrepreneur is time is money and once time is spent you can never get it back. You need to make sure your readers are important to you and at a minimum answer the first several. Interaction can be as simple as “Good Post!” or “Never thought of that side of it” or even just a “Thank You”.

It is alright if you don’t get comments, sometimes it does happen. Just remember your commenter is IMPORTANT and to always use the golden rule

 “Treat them like you would like to be treated!”

Lastly, make sure to stay away from these DON’Ts…

• Keywords – never make your main concentrate on the keywords. You want your information to be quality and written to your audience. Choosing a targeted niche specific topic that answers your avatars problems-questions-concerns should address any keywords needed for the SEO
• Search Engines – never write with search engine rankings priorities. Remember the avatar and write specifically to them and the same with keywords a carefully chosen niche specific topic answering your avatars problems-questions-concerns should be all you need.

Although SEO and keywords are what put your offer in front of your potential prospects, it is still that prospect that is going to pull out the credit card and purchase.

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Forever in Abundance and Freedom

Dianne S Foley

The Digital Granny

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