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Looking for the list of the top, best, and fast-growing SaaS companies in 2020?. Your search ends here. You can find all the examples of SaaS facts, statistics, and examples. Read on to know.

Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?

Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.

Vendors and businesses are either building new SaaS products or acquiring the existing ones.

Wait for a couple of more years and your workplace will never be the same again.

Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection.

Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.

While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing.

List of saas content

• 1.  What is SaaS and its Definition
• 2.  Examples of saas companies
• 3.  SaaS Solution: Advantages
• 4.  SaaS Startups: Facts & Statistics
• 5.  Categories of saas companies
• 6.  SaaS Products and Companies
  

What is SaaS and its Definition

Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser.

The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.

Examples of saas companies

• BigCommerce
• Salesforce
• Google Apps
• Dropbox
• MailChimp
• Hubspot
• ZenDesk
• DocuSign
• Slack

SaaS Solution: Advantages

For consumers:

• The ability to access the software on any device, at any time, anywhere

• Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront

• Instant software upgrades access

For companies:

• Faster deployment of the solution in the company

• Increase in data security and decrease in software piracy

• Higher reliability because of scalability options and upgrade on-the-go

• Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).

SaaS Startups: Facts & Statistics

• By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio).
• As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently).
• The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com).
• 38% of companies are almost running as SaaS companies (bettercloud.com).
  
  

• 73% of businesses are planning to shift as a SaaS company in the next few years (bettercloud.com).
• 86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud)
  
  

What kind of multiples category do we see for saas companies?
 

• Customer Relationship Management (CRM) Software
• Enterprise Resource Planning (ERP) Software
• Accounting Software
• Project Management Software
• Email Marketing Software
• Workplace Collaboration Software
• Workplace Attendance Management Software

Top 20 SaaS Products

• 1.  Dropbox
• 2.  Troop Messenger
• 3.  MailChimp
• 4.  HubSpot
• 5.  Salesforce
• 6.  Slack
• 7.  Time Dynamo
• 8.  Atlassian Jira
• 9.  Click2Magic
• 10.  GitHub
• 11.  Pluralsight
• 12.  Workday
• 13.  Survey Monkey
• 14.  iBUZR
• 15.  Veeva
• 16.  Splunk
• 17.  Paycom
• 18.  Wix
• 19.  TaskRabbit
• 20.  Teem   

Dropbox: Cloud Storage Software (B2B, B2C)

About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company

USP

• Ability to share photos and files without a USB drive
• Team collaboration from anywhere, at any time. 

What worked for them

• Innovative service and product approach that replaced USB drives and pen drives forever
• Easy installation process
• Dropbox offers a multi-language support
• The app is available on multiple platforms
• Simple design
• User-friendly interface
• High awareness among internet users

Troop Messenger: Team Chat Software (B2B)

About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company

USP

• High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations.
• Forkout (Send a single message to multiple users/multiple groups at once)
• Burnout (private chat conversation window)

What worked for them 

• Reaching out to customers that are looking for Slack Alternatives

• Enhancing security with multi-factor authentication.

• Quick response rate

• Reduced storage cost

• Reaching out to customers with successful case studies 

MailChimp: An Email Marketing Tool (B2B, B2C)

About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs.

USP

• Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp
• Specific strategies of customer retention & acquisition
• MailChimp repeatedly targets their prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent.

All in One Marketing Plan

• Personalized behavior-based campaigns

• Creation of marketing content using different audience tools

What worked for them?

This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.

They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers

HubSpot CRM: Customer Relationship Management Software (B2B)

About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market.

USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with:

• Microsoft
• Google Dynamics
• SugarCRM
• BaseCRM
• Google Chrome
• Salesforce
• Zapier
• Shopify

Specific strategies of customer retention

• Free pricing model with all essential features

• FrLooking for the list of the top, best, and fast-growing SaaS companies in 2020?. Your search ends here. You can find all the examples of SaaS facts, statistics, and examples. Read on to know.
  
   
  
  Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?
  
   
  
  Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.
  
   
  
  Vendors and businesses are either building new SaaS products or acquiring the existing ones.
  
   
  
  Wait for a couple of more years and your workplace will never be the same again.
  
  
  
  
   
  
  Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection.
  
  
  
  
   
  
  Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.
  
   
  
  
  
   
  
  While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing.
  
   
  
  List of saas content
   
  
  1.  What is SaaS and its Definition
  2.  Examples of saas companies
  3.  SaaS Solution: Advantages
  4.  SaaS Startups: Facts & Statistics
  5.  Categories of saas companies
  6.  SaaS Products and Companies
  
  What is SaaS and its Definition
  Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser.
  
  The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.
  
   
  
  Examples of saas companies
  BigCommerce
  Salesforce
  Google Apps
  Dropbox
  MailChimp
  Hubspot
  ZenDesk
  DocuSign
  Slack
  
  SaaS Solution: Advantages
  
  For consumers:
  The ability to access the software on any device, at any time, anywhere
  
  Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront
  
  Instant software upgrades access
  
  
  For companies:
  Faster deployment of the solution in the company
  
  Increase in data security and decrease in software piracy
  
  Higher reliability because of scalability options and upgrade on-the-go
  
  Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).
  
   
  
  SaaS Startups: Facts & Statistics
  By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio).
  As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently).
  The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com).
  38% of companies are almost running as SaaS companies (bettercloud.com).
  
  
  
   
  
  73% of businesses are planning to shift as a SaaS company in the next few years (bettercloud.com).
  86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud)
  
  
  
  
  What kind of multiples category do we see for saas companies?
   
  Customer Relationship Management (CRM) Software
  Enterprise Resource Planning (ERP) Software
  Accounting Software
  Project Management Software
  Email Marketing Software
  Workplace Collaboration Software
  Workplace Attendance Management Software
   
  
  Top 20 SaaS Products
   
  
  1.  Dropbox
  2.  Troop Messenger
  3.  MailChimp
  4.  HubSpot
  5.  Salesforce
  6.  Slack
  7.  Time Dynamo
  8.  Atlassian Jira
  9.  Click2Magic
  10.  GitHub
  11.  Pluralsight
  12.  Workday
  13.  Survey Monkey
  14.  iBUZR
  15.  Veeva
  16.  Splunk
  17.  Paycom
  18.  Wix
  19.  TaskRabbit
  20.  Teem  
  
  Dropbox: Cloud Storage Software (B2B, B2C)
  About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company
  
  
  USP
  
  Ability to share photos and files without a USB drive
  Team collaboration from anywhere, at any time.
  
  What worked for them
  
  Innovative service and product approach that replaced USB drives and pen drives forever
  Easy installation process
  Dropbox offers a multi-language support
  The app is available on multiple platforms
  Simple design
  User-friendly interface
  High awareness among internet users
   
  
  Troop Messenger: Team Chat Software (B2B)
  About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company
  
  
  USP
  
  High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations.
  Forkout (Send a single message to multiple users/multiple groups at once)
  Burnout (private chat conversation window)
  
  What worked for them
  
  Reaching out to customers that are looking for Slack Alternatives
  
  Enhancing security with multi-factor authentication.
  
  Quick response rate
  
  Reduced storage cost
  
  Reaching out to customers with successful case studies
  
  
  MailChimp: An Email Marketing Tool (B2B, B2C)
  About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs.
  
  
  USP
  
  Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp
  Specific strategies of customer retention & acquisition
  MailChimp repeatedly targets their prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent.
  
  All in One Marketing Plan
  
  Personalized behavior-based campaigns
  
  Creation of marketing content using different audience tools
  
  
  What worked for them?
  
  This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.
  
   
  
  They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers
  
   
  
  HubSpot CRM: Customer Relationship Management Software (B2B)
  About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market.
  
  
  USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with:
  
  Microsoft
  Google Dynamics
  SugarCRM
  BaseCRM
  Google Chrome
  Salesforce
  Zapier
  Shopify
  
  Specific strategies of customer retention
  
  Free pricing model with all essential features
  
  Frequent mapping out of customer experience
  
  Highlight case studies during their sales and marketing processes.
  
  
  What worked for them?
  
  Lead Importing
  
  Intuitive Interface
  
  Email and Phone Integration
  
  Drag and Drop Communicator
  
   
  
  Salesforce: A Cloud Computing Service Software (B2B)
  About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for
   
  
  Products Example:
  
  Salesforce Sales Cloud
  
  Salesforce Community Cloud
  
  Salesforce Collaboration
  
  Salesforce Commerce Cloud
  
  Salesforce Platform
  
  Salesforce Einstein
  
  
  USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.
  
   
  
  Specific strategies of customer retention
  
  Salesforce has repeatedly worked to be perfectly clear in their marketing messaging.
  
  Making Every Employee a Key Player in the customer retention strategy
  
  Engaging the marketing leaders and Select Journalists
  
  Using Storytelling technique as a key marketing strategy
  
   
  
  Slack: A Workplace Collaboration Tool (B2B)
  About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.
   
  
  USP:
  
  One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth.
  
  With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.
  
  Specific strategies of customer acquisition & retention
  
  Fair Pricing Policy
  
  Growth acceleration via thousands of integrations
  
  Great implementation of customer feedback
  
  
  What worked for them?
  
  Slack didn’t build too many features, rather focused on establishing a few of them very well.
  
  For example, they focused on the three main features: Search, Synchronisation, and File Sharing.
  
  These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.
  
   
  
  Time Dynamo: Attendance Management Software (B2B)
  About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise.
  
  
  Tvisha Technologies, a SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.
  
   
  
  USPs
  
  Biometric Integration
  Attendance Tracking
  Analytics and User Report
  Payroll and HCM Integration
  
  Specific strategies of customer retention
  
  Re-engagement of customers
  Leveraging of customer feedback
  Over Delivering on the promise
  
  What worked for them?
  
  The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.
  
   
  
  Atlassian Jira: Software project management tool (B2B)
  About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software.
  
  
  USP
  
  Roadmaps for communicating plans with the stakeholders and employees
  
  Kanban boards for full visibility
  
  Easier configuration
  
  
  What worked for them?
  
  Agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:
  
  Sprint Report
  
  Version Report
  
  Velocity Chart
  
  Burnup Chart
  
  Calculative flow diagram
  
   
  
  Click2Magic: Customer Live Chat Support Application (B2B)
  About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, a Hyderabad based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries.
  
  
  USP:
  Agents get to stay in touch with the customers and resolve queries even when they are not at their desk, i.e., anytime and from anywhere.
  
  
  What worked for them?
  
  Help Centre for valuable customers through Mobile and Web Application
  
  Provide Support even when agents are on the move
  
  Availability for both iOS and Android devices
  
   
  
  GitHub: Software Development Program (B2B, B2C)
  About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users to take collaboration to the next level with many administrative and security features designed especially for teams.
  
  
  USP: Bringing together teams to work through problems, share ideas, and learn from each other along the way.
  
  
  Specific strategies of customer retention
  
  Building a most important social network for software engineers
  Developing a massive code repository
  Word of Mouth by Superfans
  
  What worked for them?
  
  Facilitating integration of tools that a user has been using through integrations
  Freemium pricing plans
  Welcoming Open Source
   
  
  Pluralsight Skills: Technology Skill platform (B2B, B2C)
  About the Company:PluralSight is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their career move forward.
  
  
  Using this SaaS product, you can upskill your team into a better workflow efficiency and modern roles
  
  
  USPs
  Training modules trusted by companies of different sizes to help them scale their business further.
  
  
  What worked for them
  
  Targeting the companies that faced backlash due to unskilled labors
  
  Making Skill Development a strategic priority
  
  Safeguarding against the security threats
  
  Software Dev Teams
  
  IT OPS teams
  
   
  
  Workday: Cloud ERP System for HR, Finance and Planning (B2B)
  About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this tool, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement.
  
  
  USP
  
  A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance.
  Handling of accounting tasks from an analytical perspective, native accounting functions
   
  
  What worked for them?
  
  Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic.
  
  Offering an Easy-to-Interpret Dashboard Visualisation
  
  Personalizing each employee’s education with interactive materials and tailored lessons
  
   
  
  Survey Monkey: Surveying tool (B2B, B2C)
  About the Company: Survey Monkey, a SaaS product, helps the companies from different industries get the feedback they need, and seek answers to the questions they’ve been waiting for, and simultaneously ensures prioritising the trust, and sustaining data security.
  
   
  
  USP
  
  Turn feedback into Action
  
  Easy to measure feedback
  
  Fully White-labeled Surveys
  
  Employee Engagement features
  
  Market Research features for keeping track of industry and market trends
  
   
  
  What worked for them?
  
  Onboarding leading companies like Hp, Box, Lyft, and more.
  
  Quick Insights of survey results with summaries and automation charts
  
  Analysis of text responses with Sentiment Analysis and Work Cloud
  
  Fastest Survey Creation
  
  Customization with dozens of survey themes
  
   
  
  iBuzr: Cross-platform instant messaging application (B2B)
  About the Product: iBUZR is a non-intrusive messaging platform developed by Tvisha Technologies, SaaS company, which sans the bother of being disturbed constantly. Users can exchange texts, images, audio messaging and videos for free.
  
  
  USPs:
  
  Quick Messaging: You can choose from existing templates to send a reply or create your own message as well.
  
  
  What worked for them:
  
  iBUZR meets the need of modern-tech savvy and extremely busy people who find it annoying to type long sentences as a reply, and would rather want something direct and ready-made to communicate.
  
   
  
  Veeva: Cloud-Based CRM (B2B)
  About the company: Veeva Systems is a CRM app that has been built on the Salesforce, and specifically designed for businesses in the biotechnology and pharmaceutical industries.
  
  
  Using Veeva as an excellent SaaS product, the pharmaceutical companies can manage their sales, follow health industry regulations, and also control the operations.
  
  
  USP
  
  Account Identifier for an additional way of labeling accounts
  Coaching reports
  Surveys
  Account plan dashboard that helps manage activities around key accounts
   
  
  What worked for them?
  
  Offering Veeva CRM for iPhone and Android phones
  Offering actionable insights through deploying questionnaires
  Targeting a specific industry
   
  
  Splunk: An App that turns Data into actionable Insights (B2B)
  About the Company: Splunk is a SaaS product that captures, correlates, and indexes the real-time data into a searchable repository that is used for generating graphs, reports, visualizations, and alerts as well. It’s chiefly a horizontal technology that is used for web analytics and application management.
  
  
  USP
  
  Turn Data into Action
  
  Get a Complete View of relevant data from the organization’s system
  
  Designed for data-driven future
  
  
  What worked for them?
  
  Faster Investigations enabling users to fix issues in real time
  
  Reduced downtime that keeps a mission-critical app up and running
  
  Faster time to innovate and improve app release
  
  Engaging with the community of experts
  
   
  
  Paycom: Human Capital Management Software (B2B)
  About the Company: With Paycom, you can pay your employees on time and accurately. The payments are processed faster so that your efforts to hire, retain, and engage employees are never blemished by errors.
  
  
  USP
  
  Eliminate the frustration of manual data entry
  
  One system of record for all employees
  
  Online payroll processes
  
  Payroll Tax management
  
  Payroll Analytics
  
  Employee managed data
  
  
  What worked for them?
  
  Communicating what the market wants and care about
  
  Highlighting all the advantages of SaaS products in a classy way
  
  Telling a story about their product
  
   
  
  Wix: Website Creation Tool (B2B, B2C)
  About the Company:Wix is a highly intuitive and easy to use website builder. It has a great many features that make designing easy and offers good value for money. This SaaS product is recommended for website builders of different niches.
  
  
  USPs
  
  Over 500 designer-made templates
  
  Drag and Drop tool for customization requirements
  
  Custom Domains
  
  Mobile-Friendly
  
  
  What worked for them
  
  Offering a platform where one can create a website and manage the business as well- at one place
  
  Facility to build customer relationships right from the website
  
  Dedicated Support team to help customers along the way
  
   
  
  TaskRabbit: Online and Mobile Marketplace (B2B, B2C)
  About the Company: Taskrabbit, a SaaS company, connects the everyday service providers like plumber, carpenter, movers, electricians with house owners, which means the people who need those services.
  With TaskRabbit, you can get more done in less time by connecting you instantly with skilled taskers that can do odd-jobs and errands, so you can be more productive at your job.
  
  
  USP
  Everyday life made easier by connecting taskers and people seeking help for odd tasks.
  
  
  What worked for them?
  
  Facilitating an easier interaction between both parties
  
  GPS location tracking
  
  Easy selection of taskers through genuine reviews
  
   
  
  Teem: Workplace Experience Software (B2B)
  About the Company: Teem is a space booking software that makes it easier for businesses to plan and schedule seminars, workshops, conferences, and meetings. With this SaaS product, you can facilitate a seamless and very flexible booking wherever and whenever you want.
  
  
  USPs
  
  Seamless space booking wherever and whenever you want.
  
  Secure and effortless visitor management
  
  
  What worked for them
  
  Analytics that help businesses create a better workplace experience
  
  Web-based visitor experience to improve security and save time
  
  Navigation and wayfinding solutions that make it easy for attendants to find their way
  
   
  
   
  Lessons Learned: Key Takeaways
  To summarise, we can say that a significant number of SaaS Startups have made it big in the last few years.
  
  
  The credit goes to the rapid development of software-related technologies, the growing number of users, product innovation, and the smart marketing techniques these companies have employed.
  
  
  We can see that the majority of these SaaS companies have launched products that reduce manual labor by integrating a smart solution.
  
  
  SaaS companies are now on a runaway train. There’s no sign of stopping.
  
  As a result, we are going to witness a new variety of workplaces, called as the SaaS-empowered workplace.
  
  SaaS products are certainly creating incredible benefits, including increasing employee satisfaction, bolstering communication, and reducing costs.
  
   
  
  With these points in mind, it is safe to assume that SaaS companies are the future, and in order to be future-ready, we need to learn a lot from these successful SaaS products that have made their mark in the highly competitive industry.equent mapping out of customer experience

• Highlight case studies during their sales and marketing processes.

What worked for them?

• Lead Importing

• Intuitive Interface

• Email and Phone Integration

• Drag and Drop Communicator

Salesforce: A Cloud Computing Service Software (B2B)

About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for
 

Products Example:

• Salesforce Sales Cloud

• Salesforce Community Cloud

• Salesforce Collaboration

• Salesforce Commerce Cloud

• Salesforce Platform

• Salesforce Einstein
  
  

USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.

Specific strategies of customer retention

• Salesforce has repeatedly worked to be perfectly clear in their marketing messaging.

• Making Every Employee a Key Player in the customer retention strategy

• Engaging the marketing leaders and Select Journalists

• Using Storytelling technique as a key marketing strategy

Slack: A Workplace Collaboration Tool (B2B)

About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.
 

USP:

• One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth.
  
  
• With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.
  
  

Specific strategies of customer acquisition & retention

• Fair Pricing Policy

• Growth acceleration via thousands of integrations

• Great implementation of customer feedback

What worked for them?

• Slack didn’t build too many features, rather focused on establishing a few of them very well.

• For example, they focused on the three main features: Search, Synchronisation, and File Sharing.

• These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.

Time Dynamo: Attendance Management Software (B2B)

About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise.

Tvisha Technologies, a SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.

USPs

• Biometric Integration
• Attendance Tracking
• Analytics and User Report
• Payroll and HCM Integration

Specific strategies of customer retention

• Re-engagement of customers
• Leveraging of customer feedback
• Over Delivering on the promise

What worked for them?

The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.

Atlassian Jira: Software project management tool (B2B)

About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software.

USP

• Roadmaps for communicating plans with the stakeholders and employees

• Kanban boards for full visibility

• Easier configuration

What worked for them?

Agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:

• Sprint Report

• Version Report

• Velocity Chart

• Burnup Chart

• Calculative flow diagram

Click2Magic: Customer Live Chat Support Application (B2B)

About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, a Hyderabad based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries.

USP:
Agents get to stay in touch with the customers and resolve queries even when they are not at their desk, i.e., anytime and from anywhere.

What worked for them?

• Help Centre for valuable customers through Mobile and Web Application

• Provide Support even when agents are on the move

• Availability for both iOS and Android devices

GitHub: Software Development Program (B2B, B2C)

About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users to take collaboration to the next level with many administrative and security features designed especially for teams.

USP: Bringing together teams to work through problems, share ideas, and learn from each other along the way.

Specific strategies of customer retention

• Building a most important social network for software engineers
• Developing a massive code repository
• Word of Mouth by Superfans

What worked for them?

• Facilitating integration of tools that a user has been using through integrations
• Freemium pricing plans
• Welcoming Open Source

Pluralsight Skills: Technology Skill platform (B2B, B2C)

About the Company:PluralSight is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their career move forward.

Using this SaaS product, you can upskill your team into a better workflow efficiency and modern roles

USPs
Training modules trusted by companies of different sizes to help them scale their business further.

What worked for them

• Targeting the companies that faced backlash due to unskilled labors

• Making Skill Development a strategic priority

• Safeguarding against the security threats

• Software Dev Teams

• IT OPS teams

Workday: Cloud ERP System for HR, Finance and Planning (B2B)

About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this tool, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement.

USP

• A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance.
• Handling of accounting tasks from an analytical perspective, native accounting functions

What worked for them?

• Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic.

• Offering an Easy-to-Interpret Dashboard Visualisation

• Personalizing each employee’s education with interactive materials and tailored lessons

Survey Monkey: Surveying tool (B2B, B2C)

About the Company: Survey Monkey, a SaaS product, helps the companies from different industries get the feedback they need, and seek answers to the questions they’ve been waiting for, and simultaneously ensures prioritising the trust, and sustaining data security.

USP

• Turn feedback into Action

• Easy to measure feedback

• Fully White-labeled Surveys

• Employee Engagement features

• Market Research features for keeping track of industry and market trends

What worked for them?

• Onboarding leading companies like Hp, Box, Lyft, and more.

• Quick Insights of survey results with summaries and automation charts

• Analysis of text responses with Sentiment Analysis and Work Cloud

• Fastest Survey Creation

• Customization with dozens of survey themes

iBuzr: Cross-platform instant messaging application (B2B)

About the Product: iBUZR is a non-intrusive messaging platform developed by Tvisha Technologies, SaaS company, which sans the bother of being disturbed constantly. Users can exchange texts, images, audio messaging and videos for free.

USPs:

Quick Messaging: You can choose from existing templates to send a reply or create your own message as well.

What worked for them:

iBUZR meets the need of modern-tech savvy and extremely busy people who find it annoying to type long sentences as a reply, and would rather want something direct and ready-made to communicate.

Veeva: Cloud-Based CRM (B2B)

About the company: Veeva Systems is a CRM app that has been built on the Salesforce, and specifically designed for businesses in the biotechnology and pharmaceutical industries.

Using Veeva as an excellent SaaS product, the pharmaceutical companies can manage their sales, follow health industry regulations, and also control the operations.

USP

• Account Identifier for an additional way of labeling accounts
• Coaching reports
• Surveys
• Account plan dashboard that helps manage activities around key accounts

What worked for them?

• Offering Veeva CRM for iPhone and Android phones
• Offering actionable insights through deploying questionnaires
• Targeting a specific industry

Splunk: An App that turns Data into actionable Insights (B2B)

About the Company: Splunk is a SaaS product that captures, correlates, and indexes the real-time data into a searchable repository that is used for generating graphs, reports, visualizations, and alerts as well. It’s chiefly a horizontal technology that is used for web analytics and application management.

USP

• Turn Data into Action

• Get a Complete View of relevant data from the organization’s system

• Designed for data-driven future

What worked for them?

• Faster Investigations enabling users to fix issues in real time

• Reduced downtime that keeps a mission-critical app up and running

• Faster time to innovate and improve app release

• Engaging with the community of experts

Paycom: Human Capital Management Software (B2B)

About the Company: With Paycom, you can pay your employees on time and accurately. The payments are processed faster so that your efforts to hire, retain, and engage employees are never blemished by errors.

USP

• Eliminate the frustration of manual data entry

• One system of record for all employees

• Online payroll processes

• Payroll Tax management

• Payroll Analytics

• Employee managed data

What worked for them?

• Communicating what the market wants and care about

• Highlighting all the advantages of SaaS products in a classy way

• Telling a story about their product

Wix: Website Creation Tool (B2B, B2C)

About the Company:Wix is a highly intuitive and easy to use website builder. It has a great many features that make designing easy and offers good value for money. This SaaS product is recommended for website builders of different niches.

USPs

• Over 500 designer-made templates

• Drag and Drop tool for customization requirements

• Custom Domains

• Mobile-Friendly

What worked for them

• Offering a platform where one can create a website and manage the business as well- at one place

• Facility to build customer relationships right from the website

• Dedicated Support team to help customers along the way

TaskRabbit: Online and Mobile Marketplace (B2B, B2C)

About the Company: Taskrabbit, a SaaS company, connects the everyday service providers like plumber, carpenter, movers, electricians with house owners, which means the people who need those services.
With TaskRabbit, you can get more done in less time by connecting you instantly with skilled taskers that can do odd-jobs and errands, so you can be more productive at your job.

USP
Everyday life made easier by connecting taskers and people seeking help for odd tasks.

What worked for them?

• Facilitating an easier interaction between both parties

• GPS location tracking

• Easy selection of taskers through genuine reviews

Teem: Workplace Experience Software (B2B)

About the Company: Teem is a space booking software that makes it easier for businesses to plan and schedule seminars, workshops, conferences, and meetings. With this SaaS product, you can facilitate a seamless and very flexible booking wherever and whenever you want.

USPs

• Seamless space booking wherever and whenever you want.

• Secure and effortless visitor management

What worked for them

• Analytics that help businesses create a better workplace experience

• Web-based visitor experience to improve security and save time

• Navigation and wayfinding solutions that make it easy for attendants to find their way

Lessons Learned: Key Takeaways

To summarise, we can say that a significant number of SaaS Startups have made it big in the last few years.

The credit goes to the rapid development of software-related technologies, the growing number of users, product innovation, and the smart marketing techniques these companies have employed.

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• SaaS companies are now on a runaway train. There’s no sign of stopping.

• As a result, we are going to witness a new variety of workplaces, called as the SaaS-empowered workplace.

• SaaS products are certainly creating incredible benefits, including increasing employee satisfaction, bolstering communication, and reducing costs.

With these points in mind, it is safe to assume that SaaS companies are the future, and in order to be future-ready, we need to learn a lot from these successful SaaS products that have made their mark in the highly competitive industry.

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