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Here's A Sneaky Email Trick You're Gonna Love  (Issue 96)

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Some of the very best marketing techniques are also the simplest.  

And you won't find them in courses or articles, either. 

They're passed by word of mouth from one successful marketer to another ... often over a pint (or three) of beer in the later hours of a marketing conference. 

I had the privilege of attending one of those conferences recently. And while the content from the speakers was excellent, the real value came after hours. I was sitting with a group six people from the conference in the hotel bar. We were at a back table, winding down from 10 hours straight of session after session. 

We had networked and listened and taken notes all day, gulping down lunch and then going back for more. And frankly, we were exhausted. We weren't even talking about marketing, probably because we were all too burned out. 

I think we were talking about sports or maybe politics, when one of the guys blurted out that he should have been a speaker at the conference. 

Okay, between you and me, he maybe had a few too many beers at that point. But I thought I would humor him, so I asked why he thought he should be a speaker. And he told me it was, 'Because he was a @%#$ genius,' or something like that. 

Everyone at the table was laughing and poking each other in the ribs, thinking this guy was three sheets to the wind. But that's when he dropped the bombshell: "I figured out a way to DOUBLE my revenue from email marketing," he said. 

You could have heard a pin drop. 

Finally, after picking my jaw up off the floor, I croaked out the question: "How??" 

He smiled - I mean he was like the cat who ate the canaries - all of them. "Do you really want to know?" 

"YES!" we all chimed in. 

"Okay, here's how it works . . ." And he proceeded to tell us his trick. 

A rather diabolical trick. And such a simple, easy little thing. It just about blew our minds. 

But first, I've got to tell another email marketing secret, to lay the groundwork for what he was going to share. When you send out an email - let's say you send it in the morning - only a certain percentage of people open it. Some people never see it because they're too busy. Others see it, but they figure they'll look at it later, which almost never happens. 

And still others decide they're not going to open it at all ... for whatever reason. 

Maybe you get 20% to open your email that morning. Or it could be 10%, or 30%, depending on you and your list. But there's still another 70% to 90% who never saw your well-crafted message. 

Now then, the first trick, and the one many marketers know (although too few of them actually DO this) is to send out the exact same email again later in the day to those who didn't open the first email. 

You might write, "Sending this again," or "I think you missed this" or something to indicate you sent it before. Or not. Other than that, the message is nearly identical. And this will get you another 5 to 10% of opens, and more clicks, and an increase in your income for sure. 

But that won't double your income!

Are you with me so far? You send the same email again, but only to the folks on your list who didn't open the first email. That secret alone will earn you plenty of extra sales. 

Now that you're up to speed, we'll go back to the conversation at the table . . .

     "I send out a second email in the late afternoon or evening,
     but not like others do it. I do something different. Yeah, I
     send it only to those who didn't open the email in the morning. 

     But here's the twist: I send it from a slightly different email address.
     For example, if you mail from nick@thisdomain.com in the morning,
     then you send the follow-up email from a different recognizable
     email address like nick@alternativedomain.com in the evening. 

     The idea is to BREAK any email filters your recipients have set up
     to filter all your emails into a subfolder.... (for reading later) ...
     which as we all know rarely ever happens. I have literally DOUBLED
     my email marketing responses since I started doing this. 

     It's important that the recipient still recognizes it's from someone
     they know, because we want to get the email back to the inbox and
     not the sub folder."

And that's it. He sat back and grinned from ear to ear, and I know why. Every single one of us was sitting there slack-jawed, marveling at this piece of new-found information that was going to DOUBLE our email marketing responses. 

He had a right to be proud of himself. And yeah, maybe he should have been a speaker at the conference. But like I said, the best stuff often happens in the back rooms and bars and restaurants at these things, not on stage. 

So, there you go.  You now have the magic secret to double your email response. Now every time you spend that hour writing the perfect email, you can know that it will be doing double duty for you. And yes, I've tried it. And Yes, it works. Like magic. 

Connecting the dots ...

"Every email is a customer survey of your target market, by testing they vote on what resonates best with them."
-Kath Pay, Founder and Senior Consultant at Holistic Email Marketing 

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=======================================

Wishing you wealth & prosperity,
     Bryan
Dr. Bryan Stoker

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7 Ways To Get $299 Product Ideas In 10 Minutes(Issue 96)

Hopefully by now you are starting to create your own products.
               If not, you MUST see this.

After all, one $50 product that you sell once a week will earn you an extra $2600 a year.
Sell it once a day and you'll make $18,250. 

Make a $299 product and sell one per day, and you'll make $109,135 a year. Get the picture? 

So, tell me, have you got a product you can sell for $100 to $1,000 yet? 

If not, or if you want another one, here are 7 ways to get ideas for products you can sell for serious money. 

Method 1: Get Ideas from People Already Doing It  

This might sound like cheating, but it's one heck of a good shortcut. Get on every mailing list and pay attention to every product launch in your niche. Find out what's selling, how well it's selling, what's great about the product and what needs improving. 

Your goal is to find something that is working well and then create your own version that is even better. Find your own unique selling point - a way for it to stand apart from anything else out there. 

Remember, no copying and no plagiarism. You're not stealing, but you're not reinventing the wheel, either. 

Simply find out what is selling, and then find a way to make it even better. 

Method 2: Do a Google Search for Webinars  

Take a list of keywords from your niche and then search for each keyword and the word 'webinars.' If someone is doing a webinar, odds are they are selling a related product. 

And if they're selling the product via webinar, odds are it's an expensive product, too. 

• Get on their webinars and take lots of notes. 

• What are they teaching on the call? 

• How do they sell their product? 

• What's the key benefits that make people want to buy the product? 

• What questions do people on the call ask? 

You can learn a ton from being a regular on these calls. 

One word of caution: It's easy to get caught up in the enthusiasm of the call and wind up being a customer. This if fine if you will actually USE the product. But realize that just because you spent several hundred dollars on the product, you still can't copy it. 

Create your own original version and make it even better than the one you purchased. 

Method 3: Search for Membership Sites 

Again, use your list of keywords to find membership sites in your niche. Watch your emails for advertisements for memberships, too. Having a membership site is super lucrative because you get paid month after month for each member that joins. 

Even if the membership fee is small, you can still make a six-figure income if you get the right topic in the right niche. 

In fact, some small fee memberships sites do just as well as the big fee membership sites. People don't bother to cancel something that costs just $10 or $15 a month, and such a low fee can be an extremely easy sale, especially if you give them the first month for $1 or for free. 

Method 4: Search for Workshops and Masterclasses 

Again, do a Google search for each of your keywords and 'workshop' or 'masterclass.' These often sell for several hundred dollars. 

Best of all, you can hold the class once and then sell the recordings. 

Or you can continue to hold the classes over and over, giving live help to each student. 

I know one person who teaches how to start an online business. He sells his monthly class for close to $7,000 and provides coaches for the students. He's making a killing at this, too. If this is too big for you, think of a smaller, more affordable version that you can offer, just to get started. Then once you have a track record of success with your students, you can ramp up to a larger operation with live coaching provided to students. 

Method 5: Look for Dimes to Dollars 

Everywhere you go, both online and offline, look for methods that provide your customers with dollars in exchange for their dimes, or save them dollars in exchange for dimes. 

For example: If you can show them how to earn $100 by spending $10 or even $50, you've got a great product in the making. And if you can show them how to save $1,000 - for example, by purchasing your $200 product - you've again got a great product idea. 

Method 6: Unmet Needs 

Again, everywhere you go both online and offline, look for the needs and wants that aren't being met. Once you make a habit of searching them out, you'll find them everywhere. 

Then it's simply a matter of choosing the ones you want to pursue. 

For example, you're frustrated because there is no software solution that does what you need it to do. Do you think you're the only one with this problem? Probably not. 

Find out if other people would like the solution and if so, hire a coder to build it for you. Bam, you've got a new product with a ready-made customer base. 

Method 7: Look for Complaints 

Watch social media for complaints in your niche. You'll likely notice patterns of questions and complaints that keep cropping up on the same subject. 

Find the top 5 or 10, and you can create a masterclass that addresses all of these. 

Want more business ideas? Go to the membership page of Russell Brunson's "2 Comma Club" (great name, by the way) and read what his students are doing. "2 Comma Club" means these people have become online millionaires ... In other words, they have made at least $1,000,000 online (see the 2 commas?). You'll have to either research or take a guess on how successful they are, but it's an interesting read that should spark plenty of ideas for you.https://2commaclub.com/the-members 

Want more ideas? Get 30 "Zero To Hero"game-plans from these same "2 Comma Club" winners.

Until next time ...

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